MicroStrategy founder and chairman Michael Saylor once again turned to social media on Sunday to signal his latest move to investors—but analysts say his message lacks the clarity needed to restore confidence in Bitcoin’s near-term trajectory.
“Orange dots tell only part of the story,” Saylor posted alongside a chart from Saylortracker.com, echoing previous posts that often preceded announcements of Bitcoin purchases. However, in a significant strategic pivot, MicroStrategy—the largest corporate holder of Bitcoin—has recently abandoned its long-standing “never sell Bitcoin” policy.
The company now plans to sell BTC as needed to fund dividends for holders of its STRC preferred stock and replenish cash reserves. Earlier this month, MicroStrategy disclosed in a July 6 filing with the U.S. Securities and Exchange Commission that it sold $216 million worth of Bitcoin, reducing its holdings to 843,775 tokens.
Days before the sale, MicroStrategy unveiled a new capital framework enabling Bitcoin monetization, raised the annual dividend rate on its STRC preferred shares to 12%, and reported its U.S. dollar reserves had grown to $2.55 billion.
Geoff Kendrick, Global Head of Digital Assets Research at Standard Chartered, cautioned that these actions—and Saylor’s communication style—are “muddying the waters for BTC near-term.”
“We think effective communication of MSTR’s new strategy (using BTC to back STRC) is key to reassuring markets that wholesale selling is unlikely; this should in turn support BTC prices,” Kendrick wrote in a client note on Friday. “Indeed, if this signalling proves effective, it should remove the need for MSTR to actually sell any BTC by supporting STRC’s price.”
Kendrick noted that MicroStrategy’s historic “never sell” stance previously constrained how its massive Bitcoin treasury could be utilized—or perceived. “The problem with the ‘never sell’ approach is that it limits what MSTR’s BTC holdings can do — or, perhaps more importantly, what they are perceived to be doing,” he said.
Despite recent confusion, StanChart expects MicroStrategy’s market signaling to improve soon, which could clarify Bitcoin’s outlook. The bank maintains its year-end Bitcoin price forecast of $100,000.
Meanwhile, investor sentiment remains strained. STRC preferred shares, designed to trade at a $100 par value, recently hit their lowest level since launch a year ago. Common shares (MSTR) have plummeted over 70% since July 2025, closing at $94.64 on Friday—down from a 52-week high of $457.22.
MicroStrategy is set to report second-quarter earnings on July 30, with analysts expecting $4.28 per share, according to Yahoo Finance. However, the company has missed earnings estimates in six of the last eight quarters, including a 33.76% negative surprise in Q1 2026, per Fintel.io data.